New cash, new questions for Business Insider: ".... Part of the problem, in classic publishing terms, is that Business Insider, like the other traffic aggregators, is not an expression of a particular coherent vision or sensibility that people are compelled to seek out. It is, rather, running after the market instead of creating one. Business Insider, BuzzFeed, Gawker, et al., have created true modern brands — brands larger than their revenue streams and current value. That's a digital conundrum, illusion vs. reality. You can look at them as works in progress — or as houses of cards."
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