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Facebook, Brands, No More Unpaid Ads
Facebook Will Curtail Unpaid Ads by Brands - NYTimes.com: "... Facebook recently shocked investors by saying that it planned to spend billions of dollars on projects that might never generate any profits. And on Friday, the company told marketers that if they wanted to reach customers on Facebook, they needed to buy an ad... Marketers have little choice but to play along. Facebook has accumulated one of the biggest vaults of consumer data in the world. It dominates social media advertising the way Google dominates search ads, and analysts say that brands will keep flocking to the service. “Facebook is saying, ‘We’re in charge. You’re renting from us,’ ” said Debra Aho Williamson, a social media analyst at the research firm eMarketer. "But businesses continue to spend more money on advertising on Facebook, and users continue to spend more time and share more information on it.” The change to the news feed is the latest blow to businesses that try to reach customers through their Facebook pages. So many posts, videos and images are being published on Facebook that the average user has about 1,500 new items they could see when they log on. Some people have as many as 15,000, the company says. Over the last two years, the social network has repeatedly tweaked the system to show the top 300 or so items that it predicts each person will want to read. Facebook argues that people prefer to see videos, photos, news articles and updates from their friends and family more than from brands... Still, while some advertisers may now focus more on other social platforms that do not rank their content, such as Twitter, no one can afford to ignore Facebook. “They are sitting on such a wealth of data to be able to target effectively,” he said. “They have dominance in the kind of products they are offering the market.” (read more at link above)
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The Press Is Less Free Today
Good read--
Why the Press Is Less Free Today - The New Yorker: "In the worldwide movement away from democracy, perhaps the most vulnerable institution is the free press, and the most disposable people are journalists. If they’re doing their job right, they can have few friends in powerful places. Journalists become reliably useful to governments, corporations, or armed groups only when they betray their calling. They seldom even have a base of support within the general public. In some places, it’s impossible to report the truth without making oneself an object of hatred and a target of violence for one sector of society or another.... the decline of traditional media closed foreign bureaus all over the world, critical reporting has been left to local reporters. Many of them are talented, enterprising, and courageous, and often more able than their Western counterparts to work up sources and get to the heart of the story. But their position is also far more precarious. They have no wealthy foreign news organization or influential foreign government to back them. The only government around, their own, might want them dead. In countries like Mexico, the Philippines, and Pakistan, local journalists are the target of brutal campaigns of intimidation and murder by shadowy secret services or armed groups, from narco-traffickers to Islamists. Finally, there’s the invisible global hand of digital surveillance. The Chinese have perfected its use; the Iranians are getting better all the time. In this country, with the Snowden revelations, there’s a pervasive sense of being monitored, which has pushed many journalists to the routine use of cryptography to protect their sources. And there’s an ambiguous set of signals from the current American government, which promises never to jail journalists for doing their job, but uses the considerable power of the state to plug any leaks it deems harmful. In the age of mass data collection and shifting definitions of journalism, no one knows the rules or how they might be abused and broken." (read more at link above)
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Why the Press Is Less Free Today - The New Yorker: "In the worldwide movement away from democracy, perhaps the most vulnerable institution is the free press, and the most disposable people are journalists. If they’re doing their job right, they can have few friends in powerful places. Journalists become reliably useful to governments, corporations, or armed groups only when they betray their calling. They seldom even have a base of support within the general public. In some places, it’s impossible to report the truth without making oneself an object of hatred and a target of violence for one sector of society or another.... the decline of traditional media closed foreign bureaus all over the world, critical reporting has been left to local reporters. Many of them are talented, enterprising, and courageous, and often more able than their Western counterparts to work up sources and get to the heart of the story. But their position is also far more precarious. They have no wealthy foreign news organization or influential foreign government to back them. The only government around, their own, might want them dead. In countries like Mexico, the Philippines, and Pakistan, local journalists are the target of brutal campaigns of intimidation and murder by shadowy secret services or armed groups, from narco-traffickers to Islamists. Finally, there’s the invisible global hand of digital surveillance. The Chinese have perfected its use; the Iranians are getting better all the time. In this country, with the Snowden revelations, there’s a pervasive sense of being monitored, which has pushed many journalists to the routine use of cryptography to protect their sources. And there’s an ambiguous set of signals from the current American government, which promises never to jail journalists for doing their job, but uses the considerable power of the state to plug any leaks it deems harmful. In the age of mass data collection and shifting definitions of journalism, no one knows the rules or how they might be abused and broken." (read more at link above)
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Why the New Republic Staff Left En Masse (video)
Why the New Republic Staff Left En Masse: Video - Bloomberg:
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Bloomberg’s Cory Johnson reports on the mass exodus of staff from The New Republic forcing the cancellation of all issues until February 2015. Johnson speaks on “Bloomberg West.” (Source: Bloomberg 12/8)
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Bloomberg’s Cory Johnson reports on the mass exodus of staff from The New Republic forcing the cancellation of all issues until February 2015. Johnson speaks on “Bloomberg West.” (Source: Bloomberg 12/8)
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Bloomberg Businessweek, 85 Years, Disruptive Ideas (video)
Bloomberg Businessweek: 85 Years of Disruptive Ideas -
Bloomberg Businessweek Deputy Editor Romesh Ratnesar discuses the magazine chronicling the most disruptive ideas of the past eighty-five years.
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Bloomberg Businessweek Deputy Editor Romesh Ratnesar discuses the magazine chronicling the most disruptive ideas of the past eighty-five years.
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