The death of "hard copy" a surprise for Polaroid and print media

Polaroid was taken by surprise: "It's amazing, but kids today don't want hard copy anymore"

What was Polaroid thinking? | YaleInsights: "Through the 1990s, Polaroid executives continued to believe in the importance of the paper print. Gary DiCamillo, CEO from 1995 to 2001, said in a 2008 interview at Yale, "People were betting on hard copy and media that was going to be pick-up-able, visible, seeable, touchable, as a photograph would be."" (read more at link above)

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