Deja View: Fourth Time Lucky - Yahoo! Hires Gadget Guy Pogue For New Media Venture -SVW: "Investing in software engineers is far more profitable for Yahoo! because it knows how to scale their work across its entire platform. Star columnists can cost the equivalent of ten software engineers and their work is scaled across a dozen or so monthly web pages. However, every few years Yahoo! forgets that the economics of a media business (now, even more dismal) are too dismal to pursue, and yet another Yahoo! media venture bites the dust."