When ‘Long-Form’ Is Bad Form - NYTimes.com: " ... What, then, is the function — the purpose — of “long-form”? To allow a writer to delve into the true complexities of a story, and also to bring readers closer to the experience of other people. Whether a long-form story is published in a magazine or on the web, its goal should be to understand and illuminate its subject, and maybe even use that subject to (subtly) explore some larger, more universal truths. Above all, that requires empathy, the real hallmark of great immersive journalism. In the end, it doesn’t matter if one is writing about a huckster or a fraud. The best work still enables readers to experience their subjects as human beings, not as mere objects of curiosity."