Corporations, Content Production

Content Used to Be King. Now It’s the Joker.  — Medium"...Content production has become big business. Not a week goes by that I don’t hear from someone interested in whether I ever “do content.” The old adage “content is king” has been widely embraced by companies of various sizes and industries. Corporations realize the value of good writing and they’re willing to pay for it. Increasingly, they’re more willing to pay for it than advertising, which is more obviously promotional. Meanwhile, publishers are looking for ways to have more and more content (feeding the goat) for less money, because more content means more page views, which enables them to squeeze a few more drops of blood from the stone of online ad sales...." (read more at link above)

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