The New Republic Management Debacle

Inside the Collapse of The New Republic - The New Yorker"... On the morning of October 24th, Vidra made his first appearance at T.N.R.’s Washington offices for a presentation to the whole staff. He opened a PowerPoint slide show and stood up to address the group. “I like to walk around when I speak,” he said. He offered a series of statements intended to describe a transformation that could make the magazine profitable, but it came across to the editors as a jumble of clichés and tech jargon. “We’re going to be a hundred-year-old startup,” he said. The magazine needed “to align ourselves from the metabolism perspective” and create “magical experiences for both the content and the product design” and be “fearless in innovation and experimentation” and “change some of the DNA of the organization.” He said that he wanted to institute “a process for annual reviews” and effect a “cultural change where we need to just embrace innovation, experimentation, and cross-functional collaboration,” and said that the editors, writers, and business side would need to “speak to each other much more effectively and efficiently in our gatherings” in order “to take us to the next stage.” Vidra didn’t mention the magazine’s journalism. “Never did he once allude to the history of the magazine,” a former staffer said. “It was just terrifying rhetoric about change without any substance to back it up.”..." (read more at the link above)

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