Publishing Industry Atomization

Shatzkin: Soon, Most People Working in Publishing Won’t Be Working at Publishing Companies | Digital Book World: "The publishing industry is going through “atomization,” according to industry consultant and DBW partner Mike Shatzkin. He writes in his latest blog post at The Shatzkin Files: Soon — in the next 5 or 10 years — every university (perhaps most departments within a university), every law firm and accounting firm and consulting firm, certainly every content creator in other media, as well as most manufacturers and retailers will become book publishers too. . . . Read more at The Shatzkin Files.

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How Social Media is Changing the Publishing Industry

How Social Media is Changing the Publishing Industry | Social Media Today: "The days of having a book in your head and never seeing it in print are long gone. Any writer or author can now bring their book to life with self-publishing and a viral social media campaign. Many people believe the publishing industry is dying, but it’s not, the game is just changing. Social media has now given a voice to so many authors who’d never stand a chance with giant publishers. While writers need a pen in their right hand, they need social media in their other hand—it’s the best free marketing tool out there and it has revolutionized the publishing industry. Publishers don’t always have a winning strategy, they invest in a few books a year they hope will make it big and pay off, but they never know for sure what will become a best seller and what will flop. And now, more than ever they’re facing competition from bloggers, self-published authors and a new type of writer who has built their own audience. PubSlush is the newest crowd funding company that is helping authors raise money for their books. Authors share a summary and excerpt from their book and set a fundraising goal while readers back their favorite submissions in exchange for a reward, such as a first edition of the book. This is just another new advantage for authors that helps levels out the playing field with traditional publishers. . . " (more at the link above)


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