Amazon defends use of C-word in ad as 'light-hearted'

Amazon defends use of swear word in ad as 'light-hearted' | Media | "Amazon said that the wording of the card "did not target any particular group, nor was it likely to cause offence to any particular race, religion, gender, sexual orientation, disability or age". However, Nicola Mendelsohn, chairman of ad agency Karmarama and one of the most senior women in UK advertising, said she was stunned at Amazon's attitude. "It is one of the most vulgar, dreadful words and I'm really surprised that Amazon don't think it is offensive to people, to women," she said. "Germaine Greer said it is one of the few remaining words in the English language with the genuine power to shock." Amazon said that just because a "small minority" might find the word offensive the product should not be banned from being made available for the "wider public" to buy."

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