Mobile Digital Publishing, Killing Media ROI

Mobile Is Killing Media – and Here's What We Need to Do About It / Say Daily: "Digital publishing is headed off a cliff if we don’t get back behind the wheel. There's a five fold gap between mobile revenue and desktop revenue for the same page. In other words, for every page viewed on a mobile device, publishers currently see only 20 percent of the revenue they’d receive from a desktop visit. What makes that gap even starker is how quickly it’s happening. By the second half of next year, we predict that greater than half of all time spent with online content will happen on a mobile device. On the industry’s current course, that’s a recipe for disaster. . . ." (read more at link above)

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