New York Times Takes On the Perilous Task of Innovation in a Digital Age
Perilous Task of Innovation in a Digital Age - NYTimes.com: "EXPERIMENTS IN ADVERTISING Take traditional advertising and put it in the digital space, and what you often get is either annoying (people can’t wait to close the ad) or invisible (people look right past it). What’s the answer? “Native advertising” — in which advertising is presented to mimic the appeal of editorial content — is all the rage elsewhere. The Times, so far, has only dipped its toe in that water but continues to explore new advertising ideas, including “micro sites” devoted to specific advertisers."