New York Times, Redesigned Website, Native Advertising

The Old Grey Lady going Native!

New York Times to Unveil Redesigned Website Next Week - "... Denise Warren, the executive vice president for digital products and services for The Times, said in a statement that the goal was to improve the user experience for both desktop and mobile users. The redesign includes features like responsive designs and faster loading pages, and allows for much more reader engagement with the content. Readers will be able to view comments directly alongside articles. “With more prominent video and photography, the new features are highly immersive and enhance our readers’ ability to share and comment throughout articles,” Jill Abramson, the executive editor, said in the statement. The redesign will also contain a platform featuring content paid for by advertisers. Such content, known as “native advertising,” has raised concerns among some journalists that it could blur the lines between the editorial product and material provided by advertisers."

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