The New York Times, Data Scientist, Machine Learning, Boost Subscriptions?

Boost subscriptions? More likely decrease subscription losses --

The New York Times Hires a Chief Data Scientist and Hopes Machine Learning Can Boost Subscriptions | MIT Technology Review: "... Big publishers are also looking to keep pace with media startups, some of which have been hiring Wiggins’s students. Websites such as BuzzFeed, publisher of a mix of silly and serious news, have shown that mathematical modeling can help increase stories’ “virality”—a measure of how widely the content gets shared online. Sites like BuzzFeed and the Huffington Post now get more page views than the New York Times, but with far smaller staffs...."

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