Content Curation Startup Scoop.it

Content Curation Startup, Scoop.it, Rolls Out Big New Redesign To Help Businesses & Pros Increase Their Visibility Online | TechCrunch: "Scoop.it launched last November to give anyone and everyone the ability to create their own digital magazines — to aggregate and distribute content from across ye olde Internets according to their particular interests — not unlike Pressly or OnSwipe. In December, the startup released its first mobile app and has since been adding integrations with services like Hootsuite, SlideShare and Buffer to expand its reach into social media marketing. As Steve wrote in September, through these integrations, Scoop.it now offers users the ability to optimize their presence on social media by allowing them to time-shift or schedule tweets, posts and updates while they curate their topic-based news items. . . . Beyond its new UI, the redesign’s biggest addition is a customization feature called “Insight,” which allows users to quickly personalize any article, image or video they post by adding their own commentary. The new tool was designed, the company says, to draw attention to the user’s unique voice and perspective. . . ."

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