Yahoo! no longer a digital media company?

Silicon Valley is a "Media Valley" It's a giant virtual Gutenberg machine made up of powerful media technologies that have replaced the innovation of movable type with that of programmable type -- the extraordinary ability to publish pages of complex content on-the-fly and change them in real-time -- across a massive distribution network that has enabled the end-points to publish back. (source ZDNet, infra)

Yahoo! says it's no longer a digital media company | ZDNet: " . . . Colleen Taylor at Techcrunch, reports that Yahoo! has changed the way it describes itself in its latest 10-K filing with the Securities and Exchange Commission. Yahoo is now labeling itself first and foremost as a “global technology company,” in the place where it used to call itself a “digital media company.” . . .  A far better description of Yahoo! would be as a "technology media company." It uses sophisticated media technologies to publish digital content and advertising. What's not "media company" about that? Technology companies develop and sell technologies, such as databases (Oracle), microprocessors (Intel), software as a service ( What technology can you buy from Yahoo!? Google is a media company and so is AOL, Facebook, Twitter, and hundreds of Silicon Valley companies, too. Is Yahoo!'s change of description wrong timing yet again? . . . it gave away its media technologies for very little money such as licensing its pay-per-click IP to Google, without which it wouldn't have had such a lucrative business. Google is a media company but it prefers to be described as a tech company because it partners with traditional media companies. In the mid-2000s it struck deals with the New York Times and other large publishers to manage their online advertising. The front page was full of Google delivered ads, often with a link, "If you'd like to advertise on this site click here" taking you to straight to Google. The NYTimes had handed over its advertising customer relations to Google - a rival media company! If the New York Times considered Google to be a media company at the time, which it was, it would have approached such a partnership with a lot more caution. . . Even Eric Schmidt, Chairman and former CEO, often refers to Google as a media company. . . ."

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