Tumblr Advertisers Have To Get Creative

How Tumblr Forces Advertisers to Get Creative | MIT Technology Review: " . . . Tumblr recently allowed advertisers to feature content on its site. But unlike Facebook, say, or the New York Times website, Tumblr doesn’t rely on simple banner ads (founder David Karp is said to loathe them). Rather, Tumblr is forcing advertisers to play the same game as Tumblr’s own users. Advertisers have to create Tumblrs (pared-down blogs) of their own, in effect; the content of those blogs can then be featured prominently through the site. As Bloomberg put it last month: “Tumblr tells advertisers to come up with campaigns that will spread through the network like its other content.”. . ." (read more at link)

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