3 forces shaping 21st century book publishing

The three forces that are shaping 21st century book publishing: scale, verticalization, and atomization - The Shatzkin Files: "There are three overarching realities that are determining the future course of book publishing. They are clear and they are inexorable:

• Scale, and its close cousin “critical mass”, is the ability to use size as a competitive advantage in any endeavor;
• Verticalization, or being in sync with the inherent capability of the Internet to deliver anything of interest in an audience-specific way; and
• Atomization, or the ability for any person or entity to perform the most critical component of publishing — making content available and accessible to anybody anywhere — without capital and without an organization dedicated to distribution." (read more at link above)

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